|Web sites are so essential in
today's world that is it vital for business and tech teams
to work well together. The site must be attractive,
effective, and meet the diverse needs of the organization's
mission, owners, and finances; employees; and site visitors.
Officers and divisions may argue over hierarchy and real
estate, which differ when transposed from reality to the
Internet. Diplomacy and effective communication are
organization's business team and tech team may have culture
shock when they try to communicate with each other.
"Suits" and "geeks"usually live in two different cultures, with totally
different life styles, clothing, language, hours, and sense
of time. Moreover, they may not understand each other.
The business team is likely to be focused on cost and ROI,
while the tech team is focused on creative problem solving.
Getting Ahead Programs consults
about the people aspects of web sites. We facilitate
communication, do conflict resolution, and take stress out
of organizational web sites. We help:
- business and web site tech
teams communicate with each other
- business decision makers
understand web sites
- technicians understand
- translate business structure
into web site structure
- with understanding how people
interact with and process information on web sites
- competitive departments
cooperate instead of fighting for real estate on the web
- in understanding what attracts
visitors to the site, turns them into customers, and
keeps them as customers
- prevent and resolve
relationship and communication problems
Just as organizations use
psychologists to help function optimally, Dr. Carol Goldberg
is available to consult about the interpersonal aspects of
corporate web sites, with confidentiality. She applies
her psychology expertise, business experience, teaching
skills, stress management techniques, and knowledge of web
site technology. Moreover, she works in both worlds
and knows their lingo and cultures.
Although a web designer, she herself does
not design large corporate web sites. Thus, technical
teams designing corporate web sites feel comfortable
bringing her into the process to facilitate the
interpersonal part of their work.